_7.07.54_p.m..png)
💎 Branding Development: We have created a strong brand identity that really shows who we are and what we do, keeping everything in sync with the vibes of RARI FNDTN and Happ3n.
https://www.canva.com/design/DAGOCi3xCnk/4HZxOLup2CrGgP5-Ha8YNA/watch?utm_content=DAGOCi3xCnk&utm_campaign=designshare&utm_medium=link&utm_source=editor
🤳🏼 Brand Communication: We established an effective collaboration between Happ3n and RARI Foundation, which strengthens our presence in the artistic and Web3 ecosystem. We also invented a hashtag on X #ArtForImpact when all the artists know they were selected to be in 'La Ronda' and share their art on networks, they will be using that hashtag
🎟️ Dedicated Landing Page: We launched a landing page on Happ3n, accessible at happ3n.xyz/rarible-art, which allows artists to access the call in an orderly manner, improving the user experience.
🗓️ Execution Schedule: We are moving forward as planned, with a 3.5 month process for the completion of 'The Round'. We started working in August, creating an exclusive brand for the event. However, now comes a phase of selection and onboarding for artists about RARI and La Ronda that can be slow, however we will make this happ3n very naturally and as it should.
💃🏻 Communication in Spanish: To connect with our Hispanic audience, all of our communication has been done in Spanish, making them feel at home and promoting an inclusive environment.
🪼 Expectation Campaign: We have launched a previous campaign from Happ3n's X account, generating excitement and FOMO in our community, and drawing attention to NFT artists in LATAM.
🍋 Artist Selection Process: Currently, our three art curators are reviewing the works of 27 artists who registered for this first edition. A minimum of 8 and a maximum of 18 artists will be selected, which will facilitate the efficient management and execution of the mint of their works.
With ✅ are completed and about the others you will have details at the bottom.
| State | Milestone | TL;DR: | Deadline (post-grant approval) |
|---|---|---|---|
| ✅ | Define Objectives | Promote this program between Happ3n & RARI with LATAM artists and community | 2 weeks |
| ✅ | Identify Participants | Reach out to interested artists from the Latin American region to participate in the NFT Round. Promote diversity in artistic styles, origins, and techniques. | 2 weeks |
| ✅ | Promotion and Outreach | Launch a promotional campaign to publicize Ronda NFT. Have a form to create an audience and connections on important social channels in Latin America, a series of x spaces and dissemination through Happ3n. | 2.5 weeks |
| ✅ | Select time | Invite a jury to curate the works they applied | 1.5 Weeks |
| ✅ | Curation | Make a curation of all the participants in this 1st edition | 2 Weeks |
| 70% | Exposure Artworks | Happ3n is closing a partnership with an IRL Gallery in Mérida (MX); we want to make an exposition there to expand Digital NFT Art in the community and let the audience know about the artists and their work. | 2 weeks (Fridays & Saturdays) |
| 90% | Social Campaign | 2 X spaces with the community (talking about 'La Ronda' and the commitment we spect with the artists) and inviting RARI | 2 weeks |
| ✅ | Social Campaign | Several Tweets (Here we are post more than 25 posts ) | Link |
| ✅ | Social Campaign | 2 X Spaces talking about 'La Ronda' and the commitment we spect with the artists | Link |
| / | Social Campaign | 1 YouTube live interviewing selected artists from the ‘Ronda NFT’ | TBD (4 days) |
| / | Facilitate Engagement | Encourage interaction and feedback between artists and attendees. Provide opportunities for networking, collaboration, and sales of artworks, potentially through the Rarible platform. This can also kickstart a globalization strategy for Rarible, beginning with the Spanish-speaking community. | 2 weeks |
| / | Evaluate and Iterate | Gather feedback from participants and stakeholders to evaluate the success of the Ronda NFT. Identify areas for improvement and consider adjustments for future iterations. | 2 weeks |
| / | Extend Impact | Explore opportunities to expand the reach and impact of the Ronda NFT beyond its duration. Consider connecting artists with opportunities available in RARI: ecosystem growth fund, creator fund, etc. | 1.5 weeks |
La Ronda Phase:
· At this point we in the artist selection, following this we will have a minimum of 8 selected artists and a maximum of 18 as we spoke. So that this can be manageable and executable as soon as possible, and mint their artworks.
· Exposure Artworks: We already have an art gallery called ‘Casa Creativa’ that will be available at the beginning of November, however we want to expand and we are in talks with another art gallery to see if we can exhibit the same there.